Google x Merlien

The Future of UX is Not The Craft

Join Utkarsh Seth, Senior Staff UX Research Manager at Google, for a free webinar on elevating UX from craft to business impact.

Register to watch this webinar On-Demand

This event was recorded on Sept 18, 2025.

Why the Future of UX Demands More Than Craft

Over the last 15 years, UX has evolved from a nascent discipline to an established function in many organisations. Today, UX is understood and valued across multiple levels — yet, the challenges UXers face have changed dramatically.

Pushing UX upstream and proving impact are no longer the main hurdles. Instead, the real opportunity lies in stepping beyond the craft to become decision-makers who bridge UX, business, and market perspectives.

Join Utkarsh Seth as he shares 5 practical strategies UX professionals can use to become more product- and business-focused, enabling teams to ship outstanding, opinionated products that stand out in the market.

Come ready to ask, challenge, and explore — we’ll wrap up with an interactive Q&A, giving you direct access to Utkarsh’s expertise.

Meet The Expert

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Utkarsh Seth

Senior Staff UX Research Manager

Google

With over 15 years of UX leadership experience, he has guided organisations to shape user experiences that are crafted, useful, and truly usable. At Google, he leads and scales complex UX teams, empowering them to excel in both craft and strategic integration within the product lifecycle.

Passionate about bridging academia and industry, Utkarsh has collaborated with the Savannah College of Art and Design for more than eight years, ensuring curricula align with the skills businesses need. His work has been featured in Worth Magazine, Augusta Chronicle, and Fast Company. Beyond his core role, he is committed to mentoring aspiring UX professionals worldwide.

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What You'll Learn

  • Why the old challenges of UX are no longer enough — and what’s next.
  • How to align UX work with business and market outcomes.
  • 5 actionable strategies to go beyond craft and create measurable impact.
  • How to enable teams to ship opinionated, high-quality products.
  • Ways to communicate decisions that resonate beyond the UX bubble.

Wrap up the session with an exclusive Q&A with Utkarsh — your chance to get personalised insights and advice directly from one of UX’s leading voices

Register Now to Watch This Webinar On-Demand

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