Free Webinar June 11, 2026 9:00 AM ET  ·  3:00 PM CET
UX Research & Business Strategy

Research
to Revenue:
3 Actionable Ways
to Align UX Research
with Business Strategy

Stop being a service provider. Start being a strategic partner. This session gives you the exact moves to connect user insights directly to the metrics, goals, and language that move your organization.

Date June 11 Thursday
Time 9:00 AM ET 3:00 PM CET
Format Online Live & free

Secure Your Spot

Exclusive for the UX360 community

No cost · Online
What you'll walk away with

Three moves that change how research is valued

01
Speak the language of the business

Translate every insight directly into language that connects with business KPIs, growth goals, and strategic priorities — so the people holding budget actually hear you.

02
Position research as a strategy partner

Shape strategy — not just validate solutions — by engaging early in planning cycles. Get a seat at the table before decisions are made, not after.

03
Expand the listening in your organization

Empower leaders and teams to make decisions grounded in user understanding, fostering long-term alignment between what users need and what the business pursues.

15+
Years of UX Research
leadership experience
60'
Action-packed session
with live Q&A
3
Concrete moves you can
apply the next day
Meet the expert

Your speaker

Liz Freeman
Liz Freeman
Director, UX Research
The Weather Company

Liz Freeman is a visionary Insights Leader with over 15 years in UX Research, adept at driving customer-centricity and business results. She has translated user and business data into strategy — fostering organizational change and user-friendly products at companies including FanDuel, UserTesting, and The Home Depot.
Currently, she leads UX Research at The Weather Company, prioritizing user needs to maximize product value across The Weather Channel app and Weather.com.

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